University of Minnesota Alumni Association

⇠ Back

Brand strategy and omni-channel communications 
Role:  Director of Communications

Challenge

The University of Minnesota Alumni Association (UMAA) is a membership-funded organization that serves half a million alumni of the U of M’s Twin Cities and Rochester campuses with career services, legislative advocacy, social and professional events, and support for alumni-owned businesses. 

Ensuring that alumni are aware of the Alumni Association’s purpose and value is an ongoing challenge because the community is large, spans five generations, and is dispersed around the world.

As the communications director, I created strategies that raised awareness about the UMAA’s purpose, value, and outcomes. In addition, I performed all media outreach and rapid response/crisis communications and led the communications team in producing tactics.

Results

Tactics

Brand Anthem

Membership Marketing Videos

Alumni Profiles

Alumni Magazine

Press Release Examples

Career Month

Career Month 2

Day of Service

Face mask project

Media Coverage Examples

Day of Service

Day of Service- 2

Traveling after COVID

U of M Shoe Tree

Show your Gopher pride

Alumni Market

⇠ Back to WORKalot